Further Ado Games was founded to explore the joy and connections that videogames can bring; crafting games and experiences that create moments you’ll remember. We believe that building games should be as fun as playing them, and this passion carries straight through to the games we make.
We strive to be a game studio that gives back, founded on making games the right way; crafting our titles with skill, by hand, and not at the expense of people or craft.
Who Are We?
Dan Pearce
Game Director
Dan is our Design Director and has been at the design helm for the BAFTA nominated Castles in the Sky, the 10 Second Ninja series, I Am Your Beast, Creepy Redneck Dinosaur Mansion, and more.
Dan started his career by winning BAFTA’s first Young Game Designers Award, connecting with many higher ups within the games industry and giving him on the ground experience at both small and large studios like Tt Games and EA.
Dan has been recognized as a BAFTA Breakthrough Brit, spotlighted in the Guardian’s ‘Game Designers: the New Generation’ coverage, selected for Hospital Club’s Top 100 and for MCV’s 30 Under 30.
Mel Phillips
Studio Lead
Mel is our Studio Lead, and has spent years supporting Studios with strategic planning, scaling, leadership development. Mel is also the Founder of Games Leadership®, focused on strengthening leadership practice across the Industry.
Previously, Mel co-founded Surgent Studios and oversaw production of Zau : Tales of Kenzera – which received a BAFTA in 2023.
Mel is a member of the UKIE member board, and has nominated for multiple industry awards, including the Games Industry 100 most influential women in 2019, Hospital Club’s top 100 and, the Aurora Women in Games award in 2026.
Mel has also supported Singer Studios on their Emmy Nominated Pirate Queen with Lucy Lou, and brought the wildly popular Stanley Parable to mobile platforms.
Daniel Scales
Technical Design Director
Dan Scales is our Technical Director, and has 12 years crafting games and experiences that bring player’s joy.
Having started in games as programmer on 10 Second Ninja at Four Circle Interactive, Dan has since worked on a number of titles as Principal Gameplay Programmer, including : Peaky Blinders The King’s Ransom, Thief Legacy of Shadow and The Infinite Inside.
Outside of developing games, Dan also coordinated the Norwich Games Festival for a number of years – a family friendly celebration of games which saw over 40,000 visitors per year.
In 2019, Dan was highlighted in the MCV 30 Under 30 awards – citing both his work at Four Circle, alongside his “optimism, passion, and unerring commitment to opening games to all”.
Want to know more?
Contact melphillips@furtheradogames.com