Further Ado Games was founded to explore the joy and connections that videogames can bring; crafting games and experiences that create moments you’ll remember. We believe that building games should be as fun as playing them, and this passion carries straight through to the games we make.
We strive to be a game studio that gives back, founded on making games the right way; crafting our titles with skill, by hand, and not at the expense of people or craft.
Who Are We?
Dan Pearce
Game Director
Dan is our Design Director and has been at the design helm for the BAFTA nominated Castles in the Sky, the 10 Second Ninja series, I Am Your Beast, Creepy Redneck Dinosaur Mansion, and more.
Dan started his career by winning BAFTA’s first Young Game Designers Award, connecting with many higher ups within the games industry and giving him on the ground experience at both small and large studios like Tt Games and EA.
Dan has been recognized as a BAFTA Breakthrough Brit, spotlighted in the Guardian’s ‘Game Designers: the New Generation’ coverage, selected for Hospital Club’s Top 100 and for MCV’s 30 Under 30.
Mel Phillips
Studio Director
Mel is our Studio Director and has spent more than fifteen years working across the Games Industry.
Previously, Mel served as Head of Studio at Silver Rain Games, where she oversaw the development of Tales of Kenzera: ZAU, which went on to receive a BAFTA Award in 2025. She has also worked as Head of Operations at Singer Studios, supporting the Emmy nominated The Pirate Queen featuring Lucy Liu, and as Operations Director at Crows Crows Crows, helping bring The Stanley Parable: Ultra Deluxe to mobile platforms.
Mel currently serves on the Ukie Board and has been recognised through multiple Industry awards and nominations for her contributions to Leadership, Studio development, and the wider Games Industry.
Daniel Scales
Technical Design Director
Dan Scales is our Technical Director, and has spent 12 years crafting games and experiences that bring player’s joy.
Having started in games as programmer on 10 Second Ninja at Four Circle Interactive, Dan has since worked on a number of titles as Principal Gameplay Programmer, including : Peaky Blinders The King’s Ransom, Thief Legacy of Shadow and The Infinite Inside.
Outside of developing games, Dan also coordinated the Norwich Games Festival for a number of years – a family friendly celebration of games which still sees over 40,000 visitors per year.
In 2019, Dan was highlighted in the MCV 30 Under 30 awards – citing both his work at Four Circle, alongside his “optimism, passion, and unerring commitment to opening games to all”.
Want to know more?
Contact mel@furtheradogames.com